Adidas plans to open its first premium shop concept in the UK this summer at Fort Kinnaird in Edinburgh under the name “The Pulse“. A second site will open later this year in Glasgow Fort.
The Fort Kinnaird store is the third ‘The Pulse’ store in Europe, joining locations in Italy and Germany. British Land’s Ross McCall is excited to add Adidas to their roster of top retail brands.
5 Reasons to Visit Adidas’ New ‘The Pulse’ Store in the UK
- Adidas is set to debut its first premium store format in the UK at Fort Kinnaird in Edinburgh.
- Signed a nine-year lease for a new 11,000-square-foot unit at Fort Kinnaird.
- The store will open on June 28.
- ‘The Pulse’ premium retail space offers increased capacity for popular products.
- Includes both full-service and self-service areas.
“We are thrilled that Fort Kinnaird will host “The Pulse,” the first store of its kind in the UK, and we know it will be well-liked by patrons. This exemplifies how merchants are providing distinctive experiences to attract a larger number of customers.
This is just more proof that the largest companies want to increase their physical presence, and retail parks play a key role in this.
After a great 2023, we’re sure it will help us draw in more consumers. We’ll also keep developing and enhancing our offering by adding even more fresh fascias and cutting-edge experiences and services for our clients.
Adidas increased its earnings projection for the year last month following an above-expected first quarter.
It has increased its profit projection from £427 million (€500 million) to £597 million (€700 million).
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