Dabur announced a ₹60 crore investment to acquire a minority stake in RAS Beauty, a Raipur-based D2C luxury skincare brand.
Founded by three women, RAS specializes in “Farm-to-Face” products, including face elixirs and serums, which incorporate essential oils and nature-derived actives.
The investment, made through Dabur Ventures, aims to support RAS’s growth, given the brand’s 75% CAGR over three years and an ARR of around ₹100 crore.
Dabur’s Executive Director, Abhinav Dhall, highlighted RAS’s unique value proposition at the intersection of nature, science, and luxury.
RAS co-founder Shubhika Jain stated that the funding would enhance their omnichannel presence, R&D, and brand development.
Dabur Ventures operates with a capital allocation of ₹500 crore for promising new-age D2C businesses.
Source: Mint