Bengaluru-based NORI, a women-centric travel gear brand, has secured $350K in pre-seed funding led by Rebalance, with support from Vijay Shekhar Sharma and other angel investors.
The funds will enhance its product portfolio and boost digital and offline visibility.
Co-founded in 2025 by Meenakshi Vyas and Rashika Nayak, NORI creates luggage, bags, packing cubes, and travel organizers specifically designed for women’s travel habits.
As India’s travel market evolves, women, particularly solo and business travelers, represent a rapidly growing segment, yet travel gear remains largely generic.
NORI’s latest product, the Carry On Wheelie, emphasizes organization, ergonomics, and feminine design.
Having already served over 4,000 customers and aiming for an annual run rate of Rs 2 crore, the brand boasts an impressive NPS above 9 and a 20% repeat purchase rate, indicating a significant market opportunity.
Source: Entrackr