Reliance Retail has completed its acquisition of the Indian beauty and wellness brand Pahadi Local and the associated business Pahadi Goodness.
Pahadi Local stands out in India’s beauty and wellness market.
The founding team will maintain a significant role in brand development, ensuring continuity in its creative direction.
Reliance Retail aims to support the brand’s growth by enhancing its physical presence, digital footprint, and innovation.
This acquisition reflects Reliance Retail’s commitment to investing in high-potential Indian brands, particularly those with strong narratives and loyal communities.
Isha Ambani highlighted the brand’s authenticity and ties to Himalayan wellness traditions as key reasons for the acquisition, emphasizing the desire to nurture the brand within its retail ecosystem.
Reliance’s overarching strategy is to build Indian brands by capitalizing on its omni-channel retail capabilities and robust supply chain.
Source: Business Standard